Soft Work Society was born out of burnout - the kind that creeps up on you when you’re saying yes to everything, proving yourself to everyone, and running on fumes.

I built a career doing “the right things”: the big job, the long hours, the endless hustle. Until one day I realised I’d built something impressive that didn’t actually feel good.

So I quit.

And I started again.

Now, I build my work (and yours) around what actually matters: clarity, creativity, and a sense of ease. Because I believe it’s possible to do brilliant work, without losing yourself in it.