LET’S MAKE SOMETHING GOOD.
I manage social media for coaches and founders who want a consistent, genuine presence online - content that actually sounds like them, not like everyone else in their niche.
SOUND FAMILIAR?
You didn’t realise that being an expert in your field also meant being an expert in social media creation as well.
NO.1
You've been told to "just be yourself" online but that feels terrifying when you're also trying to be taken seriously.
NO.2
You've tried using AI to batch content but it all comes out sounding like a corporate press release (or worse, like everyone else.)
NO.3
You've set boundaries everywhere else in your business but somehow your phone is still the last thing you look at before bed because someone commented on a post.
NO.4
HOW I WORK
TLDR; I can take social media off your plate entirely, so you can get back to the work you're actually good at.
I work with coaches and founders to build a genuine, consistent online presence that sounds like them - not like a robot, not like a press release, and not like every other coach on Instagram who promises £10k months.
I can manage your channels, write your content and newsletters, and make the creative decisions so you don't have to. You give me the context, the ideas, the updates from your world. I turn that into content that connects.
I strongly believe that silly sells. The people who cut through online aren't the most polished ones. They're the most specific, most genuine, most themselves. That's what I help you be.
I work with a small number of clients at a time so the work is always considered, never templated. That means you are not getting the same content strategy as the person I spoke to before you.
THE HARDEST PART OF FINDING SOMEONE TO WORK WITH ISN’T FINDING SOMEONE WHO IS GOOD AT THE THING.
The hardest part is finding someone who actually gets you. Who understands not just what you're trying to make, but why it matters to you, how you think, what you'd never say, and what you're trying to say but can't quite find the words for yet.
That doesn't come from a brief. It comes from actually taking the time to know someone.
Every client I work with properly, not at arm's length, not through a ticketing system, not with a 48-hour response window. I'm genuinely invested in their work because I genuinely like the people doing it. That's not a nice-to-have for me. It's the whole model.
HOW IT WORKS
Some people come to me needing the full picture - strategy, content pillars, audience mapping, channel planning, and then the ongoing execution on top. Others already know what they want to say and just need someone to help them say it consistently without it eating their life. Both are completely fine. We work out the scope together before anything is agreed.
Depending on what you need, this might include any combination of the following:
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Not always "grow my audience" or "get more likes." Sometimes it's: I want to build a presence that actually feels like me. Sometimes it's: I want to stop dreading Monday morning. Sometimes it's: I want to have fun making content again and trust that the right people will find me. All of those are valid starting points and the shape of everything else depends on this conversation.
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A north star, content pillars, audience profiles with the real emotional stuff underneath the demographics, and a channel strategy so different platforms are doing different jobs. For one of my ongoing clients this is a full content HQ in Notion with three pillars, two distinct audience profiles, and a channel split across LinkedIn, Instagram, and TikTok. Your version might be simpler, and that's fine.
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You feed me the good stuff - voice notes, half-formed thoughts, things that happened this week. I turn it into a content calendar, write the captions, brief the visuals, and get it scheduled. You review and approve. No last-minute panic, no Sunday evening guilt.
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Good content isn't just words. I can help with the visual side too - designing social graphics, editing short-form video, adding captions, and creating the kind of stuff that actually stops someone mid-scroll. I did a Film Production degree approximately six billion years ago, so am very glad to finally put it to good use.
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Regular check-ins on what's working and where we're going next. The strategy gets smarter over time. We're not just ticking a box every month and calling it done.